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Creativity and Vitality

BSH Huishoudapparaten

INSPIRATIEHUIS 20|20 | A high level corporate statementInspiratiehuis 20|20 is the visiting card of BSH Huishoudapparaten. The building at Park 20|20 serves as headquarters and showroom of brands: Bosch, Siemens, Gaggenau, NEFF and Solitaire. The building is a corporate statement that underlines values such as innovation, aesthetics and sustainability.

  • 14% decrease in energy use (compared to the averge sustainable buildings in the Netherlands)
  • On completion the BSH building was the building with the largest collection of C2C certified materials in Europe.
  • Among other things, the building’s layout promotes connectivity between the employees and this has led to a reduction of internal email by 26%.
  • User satisfaction> 95% in the last 3 years
  • Increase in spontaneous job applications is 126%

Cradle to Cradle as recognised design and construction technique

The BSH headquarters is the first building in which Cradle to Cradle, as a recognised design and construction technique, was applied. The design by William McDonough + Partners, shows that form, function and the application of high-quality materials are the key for a sense of calm, space and inspiration. Without any extra additions, the BSH brands each have their own prominent space due to interesting level differences linked to each other by an attractive staircase in the lush green atrium.


Inspiratiehuis 20|20: Special in every respect

Inspiratiehuis 20|20 belongs in the category of one of the world’s most productive workplaces. The building is all about human interaction and connection. On the ground floor there is a cooking school, an auditorium, a restaurant and a coffee shop for the staff and visitors. On the first two floors are the showrooms for the BSH brands.

The office space on the higher levels consists of different zones with meeting rooms, coffee corners, quiet – and flex – workplaces.


Design for disassembly

Because the building is entirely built from Cradle to Cradle certified material, it serves as a material bank for the future. The development of this first Cradle to Cradle building at Park 20|20 was for Delta the reason to start with a database in which certified Cradle to Cradle materials are documented. With this information they can easily serve as new high quality raw materials for the next generation of Cradle to Cradle buildings.


BSH Huishoudapparaten BV


July 2011


William McDonough + Partners - N3O


IBB Kondor


8.600 m2


BREEAM Very Good


Park 20|20, Hoofddorp


Cooking school

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  1. BSH’s cooking school is regularly used for corporate team building activities for their own staff and companies from the surrounding area. In addition, cooking lessons are given to clients who can at the same time test the various kitchen apparatus. This ensures a liveliness at the park both during the evenings and weekends.

Air purification via the atrium

  1. Each evening, fresh air is fed through to the atrium via the ventilation ducts. The air is mixed with the oxygen created by the ‘green wall’ which is also located in the atrium. Via a ventilation room, the fresh oxygen-rich air flows from the atrium to the internal ventilation system and is then distributed throughout the whole building.

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